Training Details

Fee: 8000 BDT

Training Program on Social Media Marketing (SMM)

About the course

What are the strengths of social media? How does it actually work? What are the pitfalls and challenges? This practical, hands-on course will explore the essentials and show you how to plan, measure and implement a social media marketing strategy. The Social Media Marketing (SMM) course is designed to help prepare individuals or businesses to get all the conceptual and real life ideas on how to enhance their business through advertising and promotion using Social Media channels. Course will be completed with Practical + Theory Session.

Who Can Participate?

Anyone can join who has the interest to get into the Web/Online/Internet Marketing profession or anyone responsible for implementing their brand or organization’s social media activity, including:

· Marketing executives

· Marketing managers

· Community managers

· Communication managers.

Entry Criteria:

Technical Skill: Must have the fluent operating skill of Computer

Must have the skill to use internet

A little or basic knowledge on SEO would be fine but not necessary

Academic: SSC or Equivalent Certificate

Training Duration: 45 hours

 

Activities:

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case presentations, problem solving etc.

Course covering:

All the major techniques and tips to manage your Social Media Campaigns like a PRO

1. Discussion on Social Media Marketing

a. What is Social Media?

b. What is Social Media Marketing?

c. The Power of SMM

d. Social Media and WE!!

e. Developing Goals in Social Media Marketing Platforms

2. Introducing with the Social Media Platforms & their individual advertisement opportunities.

3. FACEBOOK MARKETING

a. How to reach people that matters the most to your business

b. Setting up your page

c. Identifying your targeted audience

d. Content Planning

e. Facebook Paid Advertisement (Sponsored AD)

f. Traditional Marketing

g. Targeting groups & pages

h. Monitoring engagement details through Google Analytics and Page Insights

N.B: Detail discussion and others major topics will be shown in practical.

4. TWITTER MARKETING

a. Twitter Paid Marketing

b. Twitter Traditional Marketing

c. Twitter Profile, Visual & Shareable Content, Tweets & Re-Tweets, Reaching Audience

d. Activity Tips

e. Hash-Tag in Twitter (Monitoring, Value-Added Conversation & Link Building)

N.B: Detailed discussion and others major topics will be shown in practical.

5. GOOGLE PLUS MARKETING

a. What is Google+

b. Profile, Circles, Local, Hangouts, Authorship

c. Setting up G+ Page

d. Reaching Targeted Communities

e. G+ Advance Marketing

The topics above will also cover the following subtopics with tips and other important discussions:

Getting local, optimized URL set up, profile & cover photo tips, followers, reviews, content planning, Admin power, Keyword & Link relevancy, Google+ events, Authorship Markup for SEO benefits, YT Integration, Relationship with SEO and many more.

 

 

6. PINTEREST MARKETING

a. Account, bio, business page, website verification

b. Discussion on Pinterest based Engagement Factors

c. Setting up Boards & strategy

d. Establishing your Boards through promotion and other activities

e. Driving traffic using the platform

f. Monitoring Analytics

g. Blog+YT Channel promotion

h. Discussion on important industry research about Pinterest (Pinterest Ads)

i. Great tips about marketing through Pinterest

7. INSTAGRAM MARKETING

a. Detail discussion about Instagram

b. Setting up a branded Instagram profile

c. Hash-tags and connection with other Social Media platforms

d. Competitor monitoring and interacting with followers

e. Active creation, sharing and distribution of your content properly

f. Great tips on how to use Instagram effectively for your marketing or branding purpose

8. YOUTUBE MARKETING

a. Setting up YT channel with optimized URL

b. Discussion on profile, images, video uploading tips and tactics and other important parts

c. Channel verification, viewer interaction and earning possibility models will be discussed

d. Detail discussion and presentation on High Quality optimized video promotion

e. YT Analytics and YT Digital Marketing details will be discussed and shown in class

N.B: Detailed discussion and others major topics will be shown in practical.

9. LINKEDIN MARKETING

a. Setting up an optimized and effective LinkedIn profile for personal and Business branding

b. Discussion on important LinkedIn groups & Industry insights

c. Detail discussion about effective engagement factors in LinkedIn

d. Endorsement management

N.B: Detailed discussion and others major topics will be shown in practical.

10. Discussion on SMM and related projects in Online Freelance Marketplaces like Odesk, Freelancer and Elance.com. Some micro freelance marketplaces and other platforms will also be shown for extra working or career opportunities in this Web/Online/Internet Marketing sector.

Career Opportunities: (Alphabet) SMM Training Course

For choosing Social Media Marketing as a career option you must be aware about the kind of career opportunities that are currently available in this industry. After completing (Alphabet) SMM Training Course successfully you will emerge as a fully fledged Certified Social Media Marketing Professional and you will be able to grab all the potential Social Media Marketing jobs and opportunities available in this industry. You can work in the best SMM companies on various job positions like some of them mentioned below –

· Social Media Marketing Manager

· Social Media Marketing Analyst

· Senior SMM Campaign Manager

· Senior SMM Campaign Leader

· SMM Campaign Optimizer

· SMM Campaign Planner

· SMM Consultant

· SMM Instructor

· SMM Manager

Exit Profile –

After completing this course, the participants will have:

– An improved understanding of social media and its different uses

– The ability to identify and analyze the key social media platforms for specific target groups and business goals

– An understanding of the processes involved in managing and monitoring social media efforts

– The ability to design a social media marketing or communication strategy for a company or organization

– The ability to develop a social media policy