SEO BASICS

⦾ What is SEO and how it works?
⦾ How Search Engine Works
⦾ An overview of the SEO process
⦾ Important SEO terms 1 (keyword, PR, AR)
⦾ Important SEO terms 2 (Backlink, No follow, Anchor Text )
⦾ Important SEO terms 3 (PA, DA, SERP, Domin Age, Whois )

KEYWORD RESEARCH

⦾Overview of Keyword Research
⦾How to brainstorm keyword Ideas
⦾Product Name vs Information Keyword
⦾Things to look at During Competition Analysis
⦾How to do the competiton analysis with long tail pro
⦾How to do the keyword research for a niche site

ON PAGE SEO

⦾ Overview of on page factors
⦾ How to Identify on page SEO problems & solution
⦾ How to Check the Duplicate Contents of a Website
⦾ How to Check Page Load Speed and Fix
⦾ How to Use Google Analytics
⦾ How to Use Google Webmaster
⦾ Keyword Density and Internal Linking

OFF PAGE SEO

⦾ Introduction With off page SEO and different link building techniques.
⦾ Explanation of tiered link building technique.
⦾ How to Build Links via Blog Comment
⦾ Forum Link Building- Step by Step
⦾ How to Build Links from Social Bookmarking Site

⦾ Content creation process for web 2.0 and best practices
⦾ How to Build Links from Web2.0 Sites and Best Practices
⦾ How to Build Directory Submission Links
⦾ Article Directory and PDF Sharing Link Building
⦾ How to Build Press Release and Audio Sharing Link

ADVANCED LINK BUILDING

⦾ Overview: What is Competitor Analysis and Why It is Important?
⦾ Step by Step process to do competitor Analysis

⦾ Importance of Guest Posting – Does it Really Work for Niche Site?
⦾ How to Find Potential Niche Relvent Guest Post Opportunities?
⦾ What to check before pitching guest post topics
⦾ How to Pitch to the guest posting prospects
⦾ Case Study- How We Achieved a Guest Post Link from a DA 82 Site

⦾ What is Broken Link Building
⦾ How to find Broken Links (Manual Process)
⦾ How to find Broken Links (Automated Process)
⦾ How to Obtain Links by Reach Out

GOOGLE PENALTY

⦾ Google Algorithm Update Overview
⦾ What is Google Penalty?
⦾ How to know whether your site is has potential risk of penalty
⦾ Pattern and symptom Analysis
⦾ Step by Step Ways to Recover from Penalty

TOOLS FOR LINK BUILDING

⦾ Familiarize With Automated Tools for Link Building
⦾ Introduction to Scrapebox, Set Up Process, How to Use, Best Practices Etc.
⦾ Introduction to Ahrefs and Its Best Practices
⦾ Introduction to SemRush and Its Best Practices